Price with evidence
Review comparable sales, current competition, condition, and the cost of sitting still.



FOR SELLERS
Good selling strategy connects pricing, preparation, marketing, negotiation, and communication. The plan adjusts when the market gives us new information.
THE SELLING STRATEGY
Review comparable sales, current competition, condition, and the cost of sitting still.
Focus effort and money on the work that materially improves presentation and marketability.
Use truthful, useful property information and a plan designed for the likely buyer.
Track activity, feedback, offers, deadlines, and decisions without leaving you guessing.
Start with your property, timing, priorities, and questions.
Discuss Selling